Humans are
in charge.

AI expands what we can do. Humans decide what it is for.

We give the work purpose, exercise responsibility, and remain accountable for the outcome.

Simply drawn people considering an idea around a table, with an open place toward the viewer.

Human authority. Shared possibility.Adoption & governance

One principle. Two places to put it into practice.

Capability and judgment
belong together.

AI Adoption Center

Learning to put AI’s capabilities to use.

AI Governance Center

Developing how we direct and govern well.

Working brand guide

Simple. Human. Clear.

An open philosophical initiative: competent, approachable, and grounded. The identity invites people into the conversation.

Humans are in charge

The chosen mark

A familiar capital H with soft corners and a diagonal green tip on the left stem. Use the same charcoal for the H and primary text. Keep the green tip in place.

Download the SVG ↓

Color

Charcoal · #28332F · mark and primary text
Muted green · #638F87 · logo tip
Deep green · #39796F · links and actions
Warm white · #FAFAF7 · page background

One light presentation. White is also suitable for standalone logo artwork. Use the deeper green for readable text and buttons.

Type and composition

Open, humanist sans serif type. The working stack is Avenir Next, Segoe UI, Arial. Use sentence case, generous space, and a clear hierarchy. Give the first viewport the greatest attention.

Illustration and language

Simple lines, limited detail, and muted green. Leave room for people to see themselves in the scene. Avoid specific facial features and staged portraits.

Responsibility remains human. Accountability stays distinct: the obligation to answer for outcomes and carry their consequences.

HAIC anchors the philosophy. AI Adoption Center and AI Governance Center can share the visual language with their own identities. Public reuse terms and detailed Center guides are still to be defined.